You are our star.
The star in Azad Star has multiple dimensions. We wish to take the traditional, original and authentic Travancore Cuisine as a star cuisine internationally and on a global platform. We consider the Travancore dishes as an unexplored star among all the dishes in the world. We trust that all our products are the stars of our business. And most of all, we believe that you, our customers, are our real stars: ‘You are our star.’
We go far and long in our thoughts, words and actions to serve you with the best experiences in your life in your neighbourhoods. Star gives you the best ambience. Star gives you the best service. Star serves you the best tastes. Star energises your life’s best stories. Star serves the best experiences and the most memorable moments in your life.
The idea of creating a star like Azad Star came into our thoughts in 2017 after being in the restaurant business for over 75 years. And the first Azad Star was born in 2018 at the Mall of Travancore, the first mall at the capital of Kerala, the southern-most state of India.
The philosophy of our new brand Azad Star was to ‘Celebrate Travancore Cuisine’ and thereby to Celebrate India on a global platform in the premium Casual Dining Restaurant category across the world. We celebrated the history of Azad and the story of a legendary little kingdom in the southern-most tip from the pre-independence India – The Travancore Kingdom. We celebrated its heritage. We celebrated the humility of its rulers. We celebrated the goodness of its kings to serve the commoners with the best in the world. We celebrated its wonderful tastes in all its splendour. We celebrated its dishes and delicacies. In all we celebrated Travancore. We condensed the essence of the Travancore life in our brand line in two little words: ‘Simply Goood.’
The ‘Simply Goood’ philosophy is also the lifestyle that the Azad family had adopted since its inception. We celebrated the Azad Star launch with the campaign titled ‘Azad Star is born.’ Azad Star thus pioneered the entry of large format restaurants to Trivandrum and Azad Star became the first in its category opening the doors of entry to other restaurant players in this part of the world.
The success of the Azad Star philosophy and the original idea inspired us to launch the second Azad Star in the heart of the Trivandrum city, the capital of Kerala in 2021 in just a matter of three years.
With Azad Star the legendary story of the kingdom of Travancore lives on, in the hearts and minds of the people to define the roots of a culture that took over a thousand years to come into being.
Be a part of the celebration of a culture – by celebrating its tastes and by adopting the Travancore context of simplicity in our everyday lives. As we celebrate Travancore, we are celebrating India, every day with every meal.
The idea of creating a star like Azad Star came into our thoughts in 2017 after being in the restaurant business for over 75 years. And the first Azad Star was born in 2018 at the Mall of Travancore, the first mall at the capital of Kerala, the southern-most state of India.
The philosophy of our new brand Azad Star was to ‘Celebrate Travancore Cuisine’ and thereby to Celebrate India on a global platform in the premium Casual Dining Restaurant category across the world. We celebrated the history of Azad and the story of a legendary little kingdom in the southern-most tip from the pre-independence India – The Travancore Kingdom. We celebrated its heritage. We celebrated the humility of its rulers. We celebrated the goodness of its kings to serve the commoners with the best in the world. We celebrated its wonderful tastes in all its splendour. We celebrated its dishes and delicacies. In all we celebrated Travancore. We condensed the essence of the Travancore life in our brand line in two little words: ‘Simply Goood.’
The ‘Simply Goood’ philosophy is also the lifestyle that the Azad family had adopted since its inception. We celebrated the Azad Star launch with the campaign titled ‘Azad Star is born.’ Azad Star thus pioneered the entry of large format restaurants to Trivandrum and Azad Star became the first in its category opening the doors of entry to other restaurant players in this part of the world.
The success of the Azad Star philosophy and the original idea inspired us to launch the second Azad Star in the heart of the Trivandrum city, the capital of Kerala in 2021 in just a matter of three years.
With Azad Star the legendary story of the kingdom of Travancore lives on, in the hearts and minds of the people to define the roots of a culture that took over a thousand years to come into being.
Be a part of the celebration of a culture – by celebrating its tastes and by adopting the Travancore context of simplicity in our everyday lives. As we celebrate Travancore, we are celebrating India, every day with every meal.
