85 years of legacy lends Azad Corporate House a new beginning.
In 2025, Azad Brand turns 85 years younger by regrouping, reorganizing and rejuvenating with a new strategy.
Azad is not only an 85-year-old brand but also one of the oldest existing businesses from the capital of Kerala. Azad was started by M. P. Azad in 1940, and the brand name was adopted taking inspiration from the name of the legendary Indian freedom fighter Moulana Abdul Kalam Azad. The Azad business is poised to grow exponentially fast in 2025 with historic and landmark changes made in the business in 2024.
New Strategy
The year that rolled by, was a historic year for the Azad brand and the Azad business. In 2024, the Azad Group reorganised into a Corporate House with a new strategy formulated by &Matthai Strategy Consulting. The direction and destination for the corporate house was set through the new strategy and the new corporate house was incorporated as Azad Legacy Corporate House. The new Azad Corporate House will be led by Corporate Chairman Abdul Nazar Azad and Corporate Managing Director Nazeera Nazar along with Managing Directors of multiple verticals, Mahin Azad, Wazim Azad and Ozman Azad.
Celebrate the Beauty of Unity
On April 30, 2024, the new strategic corporate brand identity of the new Azad Legacy Corporate House was unveiled.
‘The Star Flower’ is the new corporate identity of the Azad Corporate House. The strategic thought ingrained in the uniquely designed and innovative brand identity is the clarion call to ‘Celebrate the Beauty of Unity’ all across the world to strengthen the bond of humanitarian values irrespective of caste, creed, colour and community differentiation. ‘The Star Flower’ espouses an in-depth meaning of connecting the joy-filled trio: beauty, unity and celebration.
Thus, the Azad businesses will roll out into the third and fourth generations after consolidating the value systems and specific direction to accelerate t exponential growth in the years to come.
Azad Corporate House Launch
The new Azad Corporate House with the unique corporate identity was launched on September 6, 2024 through a press coverage by all the leading Malayalam newspapers in India – Malayala Manorama, Mathrubhumi, Kerala Kaumudhi and Madyamam.
The new Azad Corporate House is positioned as a lifestyle corporate house with multiple businesses under the modern lifestyle vertical. The current seven verticals of the corporate house under 18 brands include a India Heritage Hotels chain, a Premium Restaurant chain, India’s First Slow Food Fast Service Ethnic Restaurant Chain, a Street Food chain, a Bakery & Confectionary chain, a Package Food Company, a Lifestyle Infrastructure company, a Celebration & Party company and the Travancore Traditional Cuisine Celebration Venture.
Culinary Tourism in Kerala
As a part of the strategy formulated by &Matthai Strategy Consulting, Azad Corporate Management is rebranding its 85-Year-old restaurants as ‘India Heritage Hotels’ and dedicating it to the domestic and international travellers to uphold the spirit of tourism circuits worldwide and more specially in the heritage tourism circuits of God’s Own Country, India’s most popular tourism destination.
As a gesture of gratitude to the land and the nation, the Azad Corporate Management dedicates the Azad Heritage Hotels chain to promote culinary tourism to Kerala. The two restaurants at East Fort and Chalai at Trivandrum are part of the Azad Heritage Hotels Chain and are rebranded as ‘Trivandrum Heritage Hotels’.
These two unique restaurants are probably the only two restaurants in south India standing in the same spot for over 8 decades now and serving the same base menu since its inception. Over 200-year-old Travancore Pakka Biriyani is the signature dish of these heritage hotels. Hyper-Local Travancore Cuisine will continue to be the highlight of the Azad Heritage Hotels. The history of these two restaurants and its legacy of hyper-local dishes will be used to promote cultural tourism, culinary tourism and heritage tourism to international and domestic tourists to Kerala.
Among The Fabulous Indian Hotels
Azad Heritage Hotels will thus join the list of Fabulous Indian Hotels from the pre-independence era that forms a part of Indian History and culture. The majority of these pre-independence era hotels are situated in Calcutta, Delhi, Mumbai and Pune.
Azad Corporate House will be Celebrating Travancore Cuisine worldwide through its two business verticals – Premium Restaurant chain and India’s First Slow Food Fast Service Ethnic Restaurant Chain. The Premium Restaurant Chain brand Azad Star is committed to take Travancore Cuisine on the global platform as a specialised cuisine based on the Indian spices from Kerala celebrated worldwide from the period of King Solomon.
‘Once upon a Time’ a specialised Azad Brand is showcased under the Travancore Traditional Cuisine Celebration Venture vertical. This brand and the vertical will document the Traditional Dishes of India with an emphasis on Travancore cuisine. This venture will preserve the traditional tastes and the authentic cooking methods that have evolved with thousands of years of practice.
New Global Experiments
From this year the Azad Corporate House will venture out to spread the traditional Indian tastes and the Travancore cuisine to the global audience through new global experiments using multiple brands of the corporate house.
1940 – India’s First Slow Food Fast Service Ethnic Restaurant Chain will celebrate the Global-Local phenomenon. The global servicing and operations standards will be celebrated in the Indian cities while the local Indian tastes will be celebrated in the international cities of the world. This venture is expected to take the food culture and standards to a new realm of experience.
The packaged food vertical and the packaged food company from the Azad Corporate House will explore the possibilities to celebrate the Indian tastes as ‘The World’s Loving Tastes’ under multiple brands under different categories. Party Star is to be established by the Azad Corporate House as a Luxury Celebration Management brand with a cosmopolitan culture for the globe-trotting audience interested in the finest of events with an international flavour but rooted in traditional authenticity. Azad Corporate House will try to establish the over 200-year-old Travancore Pakka Biriyani pioneered by Azad since inception as a universal dish celebrated all across the globe. The traditional taste of Travancore Pakka Biriyani tells the story of a land, a culture and its people. Azad Corporate House believes that this is a taste that needs to be curated for future generations.
Azad Corporate has laid a robust foundation based on universal fundamentals to take its businesses into the future and across the globe to modern generations to serve their modern lifestyles.
Azad is not only an 85-year-old brand but also one of the oldest existing businesses from the capital of Kerala. Azad was started by M. P. Azad in 1940, and the brand name was adopted taking inspiration from the name of the legendary Indian freedom fighter Moulana Abdul Kalam Azad. The Azad business is poised to grow exponentially fast in 2025 with historic and landmark changes made in the business in 2024.
New Strategy
The year that rolled by, was a historic year for the Azad brand and the Azad business. In 2024, the Azad Group reorganised into a Corporate House with a new strategy formulated by &Matthai Strategy Consulting. The direction and destination for the corporate house was set through the new strategy and the new corporate house was incorporated as Azad Legacy Corporate House. The new Azad Corporate House will be led by Corporate Chairman Abdul Nazar Azad and Corporate Managing Director Nazeera Nazar along with Managing Directors of multiple verticals, Mahin Azad, Wazim Azad and Ozman Azad.
Celebrate the Beauty of Unity
On April 30, 2024, the new strategic corporate brand identity of the new Azad Legacy Corporate House was unveiled.
‘The Star Flower’ is the new corporate identity of the Azad Corporate House. The strategic thought ingrained in the uniquely designed and innovative brand identity is the clarion call to ‘Celebrate the Beauty of Unity’ all across the world to strengthen the bond of humanitarian values irrespective of caste, creed, colour and community differentiation. ‘The Star Flower’ espouses an in-depth meaning of connecting the joy-filled trio: beauty, unity and celebration.
Thus, the Azad businesses will roll out into the third and fourth generations after consolidating the value systems and specific direction to accelerate t exponential growth in the years to come.
Azad Corporate House Launch
The new Azad Corporate House with the unique corporate identity was launched on September 6, 2024 through a press coverage by all the leading Malayalam newspapers in India – Malayala Manorama, Mathrubhumi, Kerala Kaumudhi and Madyamam.
The new Azad Corporate House is positioned as a lifestyle corporate house with multiple businesses under the modern lifestyle vertical. The current seven verticals of the corporate house under 18 brands include a India Heritage Hotels chain, a Premium Restaurant chain, India’s First Slow Food Fast Service Ethnic Restaurant Chain, a Street Food chain, a Bakery & Confectionary chain, a Package Food Company, a Lifestyle Infrastructure company, a Celebration & Party company and the Travancore Traditional Cuisine Celebration Venture.
Culinary Tourism in Kerala
As a part of the strategy formulated by &Matthai Strategy Consulting, Azad Corporate Management is rebranding its 85-Year-old restaurants as ‘India Heritage Hotels’ and dedicating it to the domestic and international travellers to uphold the spirit of tourism circuits worldwide and more specially in the heritage tourism circuits of God’s Own Country, India’s most popular tourism destination.
As a gesture of gratitude to the land and the nation, the Azad Corporate Management dedicates the Azad Heritage Hotels chain to promote culinary tourism to Kerala. The two restaurants at East Fort and Chalai at Trivandrum are part of the Azad Heritage Hotels Chain and are rebranded as ‘Trivandrum Heritage Hotels’.
These two unique restaurants are probably the only two restaurants in south India standing in the same spot for over 8 decades now and serving the same base menu since its inception. Over 200-year-old Travancore Pakka Biriyani is the signature dish of these heritage hotels. Hyper-Local Travancore Cuisine will continue to be the highlight of the Azad Heritage Hotels. The history of these two restaurants and its legacy of hyper-local dishes will be used to promote cultural tourism, culinary tourism and heritage tourism to international and domestic tourists to Kerala.
Among The Fabulous Indian Hotels
Azad Heritage Hotels will thus join the list of Fabulous Indian Hotels from the pre-independence era that forms a part of Indian History and culture. The majority of these pre-independence era hotels are situated in Calcutta, Delhi, Mumbai and Pune.
Azad Corporate House will be Celebrating Travancore Cuisine worldwide through its two business verticals – Premium Restaurant chain and India’s First Slow Food Fast Service Ethnic Restaurant Chain. The Premium Restaurant Chain brand Azad Star is committed to take Travancore Cuisine on the global platform as a specialised cuisine based on the Indian spices from Kerala celebrated worldwide from the period of King Solomon.
‘Once upon a Time’ a specialised Azad Brand is showcased under the Travancore Traditional Cuisine Celebration Venture vertical. This brand and the vertical will document the Traditional Dishes of India with an emphasis on Travancore cuisine. This venture will preserve the traditional tastes and the authentic cooking methods that have evolved with thousands of years of practice.
New Global Experiments
From this year the Azad Corporate House will venture out to spread the traditional Indian tastes and the Travancore cuisine to the global audience through new global experiments using multiple brands of the corporate house.
1940 – India’s First Slow Food Fast Service Ethnic Restaurant Chain will celebrate the Global-Local phenomenon. The global servicing and operations standards will be celebrated in the Indian cities while the local Indian tastes will be celebrated in the international cities of the world. This venture is expected to take the food culture and standards to a new realm of experience.
The packaged food vertical and the packaged food company from the Azad Corporate House will explore the possibilities to celebrate the Indian tastes as ‘The World’s Loving Tastes’ under multiple brands under different categories. Party Star is to be established by the Azad Corporate House as a Luxury Celebration Management brand with a cosmopolitan culture for the globe-trotting audience interested in the finest of events with an international flavour but rooted in traditional authenticity. Azad Corporate House will try to establish the over 200-year-old Travancore Pakka Biriyani pioneered by Azad since inception as a universal dish celebrated all across the globe. The traditional taste of Travancore Pakka Biriyani tells the story of a land, a culture and its people. Azad Corporate House believes that this is a taste that needs to be curated for future generations.
Azad Corporate has laid a robust foundation based on universal fundamentals to take its businesses into the future and across the globe to modern generations to serve their modern lifestyles.
India Heritage Hotels by Azad will thus join the list of Fabulous Indian Hotels from the pre-independence era that forms a part of Indian History and culture.
Bread Factory is the new age Bakery & Confectionary chain that pioneered Big format local Boutique Bakery concept.
This packaged food vertical and the packaged food company from the Azad Corporate House will explore the possibilities to celebrate the Indian tastes as ‘The World’s Loving Tastes’ under multiple brands under different categories.
Azad Star is committed to take Travancore Cuisine on the global platform as a specialised cuisine based on the Indian spices from Kerala celebrated worldwide from the period of King Solomon.
The Chai Chai revolutionised the street food industry in south India with a focus on world-class hygiene and a concept for all-day-meal snacking.
A Luxury Celebration Management brand with a cosmopolitan culture for the globe-trotting audience interested in the finest of events with an international flavour but rooted in traditional authenticity.
1940 is India’s First Slow Food Fast Service Ethnic Restaurant Chain. With this brand Azad Corporate House has launched a new category in the restaurant industry worldwide.
A new age company that creates ‘Hearty Spaces’ for a ‘Progressive Lifestyle’. We believe in the physicality and the spirituality of living a wonderful life, for the betterment of humanity.
Want to know more about the Azad Corporate House?
The Azad Corporate House is positioned as a lifestyle corporate house with multiple businesses under seven verticals of the corporate house celebrating 18 brands. Check out more about Azad Corporate?
